Search Engine Optimisation

Offshoring search engine optimisation. We provide search engine optimisation services delivered by our Hungarian team on a lower cost.

What’s the point?

Today, no business can afford not having a web site. It is a mandatory step towards credibility. Once you have invested in this web site to promote your services and products you want people to find them. The problem is: there are about 4 billions pages indexed on the Internet. If, fortunately, all of them are not your competitors, there are enough of them to deserve an effort. And as every single finding on the internet is done by search engines and social media, your web site should be well indexed, well promoted, well written, always changing, etc. By doing this, you show to the world how active and attractive your business is. The industry has given a name to this set of action: Search Engine Optimisation (SEO). This name is kind of obsolete because it was created at the time when the only way to find something on the Internet was via search engines like Google, Bing and Yahoo. The term SEO now encompasses more than just search engine and is in a way inadequate, but it remains. So, what your business needs to stay up to date is: SEO.

Why outsourcing SEO?

Unless your business is big enough to hire a permanent member of staff dedicated to this task you will need to hire and external company to do this job. This task requires dedication, knowledge and time. It cannot be done successfully when half hearted.

SEO requires the following tasks

Create consistency across your web site on a set of keywords that represent your business
Make your pages “search engines friendly”, i.e. ensure their structure is easily readable and understandable by the various search engines crawling the web.
Index your pages in various places, catalogues and so on that count beyond Google and the like.
Create updates regularly to keep your site “alive”. No dead site will ever make it on the web.
Create business pages on the various social media that count such as Twitter, Facebook, LinkedIn, etc.
Make all the social media pages of your business “alive”, i.e. create activity that shows how engaged you are in the current world.

SEO requires the following skills

Thorough understanding of all the technical aspects of a web site, how it is made, how it is crawled, how it is browsed, etc.
Up to date knowledge of how the various search engines work and what counts for them to rank a site. These algorithms are updated regularly and you need to keep the pace. Nothing is forever on the web.
Total mastery of the Social media world. The number of social media is high and permanently growing. Not all counts the same way for all types of businesses. Each social media has its own rules and one definitely doesn’t manage a Google+ account and a Twitter account the same way, not mentioning LinkedIn being a totally different animal of its own.
Communication skills: ultimately it is all about communication. It is about sending the right messages to the right audience via the right medium. This communication skill requires not only being able to write properly but also to adapt the speech to the audience and the channel. In a way, it is not because you are a great novel author that you will find your tone in the social-media world.
Determination: there is no such thing as holidays on the Internet. SEO is a daily activity. You cannot do your SEO on the first day of the month and forget for the rest of the month. It is a daily task.

Why Liemur for your SEO?

The reason for choosing us is three fold:

Liemur has over 10 years of successful software project experience. We know what it takes to use technology to deliver value to a business. We always consider first the business value of every action we perform. With us, your SEO project will be treated as a business project, technology being a mean not the objective.
We have created a resource centre in Budapest-Hungary to allow our customers to benefit from the extremely high quality standard of Hungarian human resources in technology associated with a moderate price.
You will always have a real person to communicate with and to discuss your specific requirements. We know the value of good communication in such a project. Your business has its specificities. We listen to you, then we advise and perform.

STARTUP PACKAGE

PLANNING

Baseline statistics report ✔︎

(Documentation of current organic rankings, link popularity and search visibility for comparison)

Keyword research ✔︎

(Selecting the right keyword and keyword phrases according to popularity and competition)

Number of keywords/phrases 10

(The number of targeted keywords/ phrases)

Strategy session ✔︎

(Personal consultation for SEO planning)

Google Analytics and install setup ✔︎

(Setting up account with filtering and goal tracking, installing code on site)

CONTENT OPTIMISATION

On page optimisation ✔︎

(Keyword rich titles, meta tags, content, links, formatted urls, txt. file, xml sitemap, 301 redirects)

SEO copywriting ✔︎

(Rewriting content with keywords)

Press release copywriting NO

(Creating and publishing press releases with keywords and back links)

Article copywriting NO

(Creating 400+ words articles and submitting to article directories with keywords and back links)

Blog copywriting NO

(Creating 400+ words blog posts and submitting to article directories with keywords and back links)

SOCIAL MEDIA

Social sharing ✔︎

(Social media icons placed on web pages to encourage sharing)

Google+ business page ✔︎

(Setting up a branded Google+ business page)

Facebook page ✔︎

(Setting up a branded Facebook business page)

Twitter page ✔︎ (100 followers/month)

(Setting up a branded Twitter business page)

Linkedin business page ✔︎

(Setting up a branded Linkedin business page)

Social profile copywriting ✔︎

(Optimising the copy of social media profiles)

Social media management, content curation NO

(Creating content for social pages (up to 5 profiles), posting on behalf of the business (1 post/day for all pages, 20 post/day for Twitter))

LOCAL SEO

Listing creation (Bing/Google) ✔︎

(Creating optimised listings for search engines with business details, optimised category selection, 10 photos and offers)

Site microformatting ✔︎

(Creating vCard snippets for local business data and inserting to site)

Local search submissions ✔︎

(Submitting the site to top 20 local search portals including Google, Bing and niche portals for region)

LINKING AND SUBMISSIONS

Website feed submissions ✔︎

(Submitting the xml sitemap to Google, Bing)

Directory submissions 0

(Submitting the website to a quality list of free top or niche directories)

Premium directory submissions NO

(Submitting the website to a quality list of paid top or niche directories (fee included)

Social bookmarking 50

(Creating profiles on social sharing pages and saving bookmarks)

Traditional link building 5

(Finding relevant high ranking websites and solicit links)

Web 2.0 link building 1

(Writing and placing keyword rich articles on high quality web 2.0 properties (Squidoo, Posterous, Hubpages)

Press release distribution NO

(Mess syndication of press release to high quality news sites with anchor text links)

MONITORING AND MEASURING

Monthly SEO task reporting ✔︎

(Notices are sent about performed tasks)

Monthly executive reports ✔︎

(High level report summarizes SEO progress, traffic analysis and rankings, pinpoints problem areas)

Conversion enhancement ✔︎ (1 hour/month)

(Implementing advanced methods to increase leads, sales and sign ups)

PROFESSIONAL PACKAGE

PLANNING

Baseline statistics report ✔︎

(Documentation of current organic rankings, link popularity and search visibility for comparison)

Keyword research ✔︎

(Selecting the right keyword and keyword phrases according to popularity and competition)

Number of keywords/phrases 20

(The number of targeted keywords/ phrases)

Strategy session ✔︎

(Personal consultation for SEO planning)

Google Analytics and install setup ✔︎

(Setting up account with filtering and goal tracking, installing code on site)

CONTENT OPTIMISATION

On page optimisation ✔︎

(Keyword rich titles, meta tags, content, links, formatted urls, txt. file, xml sitemap, 301 redirects)

SEO copywriting ✔︎

(Rewriting content with keywords)

Press release copywriting – 1/month

(Creating and publishing press releases with keywords and back links)

Article copywriting – 1/month

(Creating 400+ words articles and submitting to article directories with keywords and back links)

Blog copywriting – 2/month

(Creating 400+ words blog posts and submitting to article directories with keywords and back links)

SOCIAL MEDIA

Social sharing ✔︎

(Social media icons placed on web pages to encourage sharing)

Google+ business page ✔︎ (30 followers/month)

(Setting up a branded Google+ business page)

Facebook page ✔︎

(Setting up a branded Facebook business page)

Twitter page ✔︎ (200 followers/ month)

(Setting up a branded Twitter business page)

Linkedin business page ✔︎

(Setting up a branded Linkedin business page)

Social profile copywriting ✔︎

(Optimising the copy of social media profiles)

Social media management, content curation NO

(Creating content for social pages (up to 5 profiles), posting on behalf of the business (1 post/day for all pages, 20 post/day for Twitter))

LOCAL SEO

Listing creation (Bing/Google) ✔︎

(Creating optimised listings for search engines with business details, optimised category selection, 10 photos and offers)

Site microformatting ✔︎

(Creating vCard snippets for local business data and inserting to site)

Local search submissions ✔︎

(Submitting the site to top 20 local search portals including Google, Bing and niche portals for region)

LINKING AND SUBMISSIONS

Website feed submissions ✔︎

(Submitting the xml sitemap to Google, Bing)

Directory submissions 10

(Submitting the website to a quality list of free top or niche directories)

Premium directory submissions 2

(Submitting the website to a quality list of paid top or niche directories (fee included)

Social bookmarking 100

(Creating profiles on social sharing pages and saving bookmarks)

Traditional link building 15

(Finding relevant high ranking websites and solicit links)

Web 2.0 link building 2

(Writing and placing keyword rich articles on high quality web 2.0 properties (Squidoo, Posterous, Hubpages)

Press release distribution 10

(Mess syndication of press release to high quality news sites with anchor text links)

MONITORING AND MEASURING

Monthly SEO task reporting ✔︎

(Notices are sent about performed tasks)

Monthly executive reports ✔︎

(High level report summarizes SEO progress, traffic analysis and rankings, pinpoints problem areas)

Conversion enhancement ✔︎ (2 hours/month)

(Implementing advanced methods to increase leads, sales and sign ups)

CORPORATE PACKAGE

PLANNING

Baseline statistics report ✔︎

(Documentation of current organic rankings, link popularity and search visibility for comparison)

Keyword research ✔︎

(Selecting the right keyword and keyword phrases according to popularity and competition)

Number of keywords/phrases 40

(The number of targeted keywords/ phrases)

Strategy session ✔︎

(Personal consultation for SEO planning)

Google Analytics and install setup ✔︎

(Setting up account with filtering and goal tracking, installing code on site)

CONTENT OPTIMISATION

On page optimisation ✔︎

(Keyword rich titles, meta tags, content, links, formatted urls, txt. file, xml sitemap, 301 redirects)

SEO copywriting ✔︎

(Rewriting content with keywords)

Press release copywriting – 2/month

(Creating and publishing press releases with keywords and back links)

Article copywriting – 2/month

(Creating 400+ words articles and submitting to article directories with keywords and back links)

Blog copywriting – 4/month

(Creating 400+ words blog posts and submitting to article directories with keywords and back links)

SOCIAL MEDIA

Social sharing ✔︎

(Social media icons placed on web pages to encourage sharing)

Google+ business page ✔︎

(Setting up a branded Google+ business page)

Facebook page ✔︎

(Setting up a branded Facebook business page)

Twitter page ✔︎ (300 followers/ month)

(Setting up a branded Twitter business page)

Linkedin business page ✔︎

(Setting up a branded Linkedin business page)

Social profile copywriting ✔︎

(Optimising the copy of social media profiles)

Social media management, content curation ✔︎

(Creating content for social pages (up to 5 profiles), posting on behalf of the business (1 post/day for all pages, 20 post/day for Twitter))

LOCAL SEO

Listing creation (Bing/Google) ✔︎

(Creating optimised listings for search engines with business details, optimised category selection, 10 photos and offers)

Site microformatting ✔︎

(Creating vCard snippets for local business data and inserting to site)

Local search submissions ✔︎

(Submitting the site to top 20 local search portals including Google, Bing and niche portals for region)

LINKING AND SUBMISSIONS

Website feed submissions ✔︎

(Submitting the xml sitemap to Google, Bing)

Directory submissions 20

(Submitting the website to a quality list of free top or niche directories)

Premium directory submissions 4

(Submitting the website to a quality list of paid top or niche directories (fee included)

Social bookmarking 150

(Creating profiles on social sharing pages and saving bookmarks)

Traditional link building 25

(Finding relevant high ranking websites and solicit links)

Web 2.0 link building 3

(Writing and placing keyword rich articles on high quality web 2.0 properties (Squidoo, Posterous, Hubpages)

Press release distribution 20 (10/press release)

(Mess syndication of press release to high quality news sites with anchor text links)

MONITORING AND MEASURING

Monthly SEO task reporting ✔︎

(Notices are sent about performed tasks)

Monthly executive reports ✔︎

(High level report summarizes SEO progress, traffic analysis and rankings, pinpoints problem areas)

Conversion enhancement ✔︎ (3 hour/month)

(Implementing advanced methods to increase leads, sales and sign ups)

ADDITIONAL SERVICES:

Comprehensive PPC campaign

(Running of a paid search campaign, with copywriting, bid management, landing page optimisation)

Newsletter template

(Design and creation of a newsletter template)

Newsletter creation and management

(Creation of the newsletter based on provided content with the company template; tests and sending of the newsletter)

Website design and development

(Design and development of website from scratch)

Website redesign and development

(Redesign and development of existing website)

Survey creation

(Creation of surveys for creating calls for actions to visitors; like with SurveyMonkey)